About me

If I didn't have an opinion, I wouldn't be a UXer/writer/designer.

I'm a fan of treating new systems and ideas in an organized fashion, by listening and learning the language and taxonomy used, understanding how small processes or concepts fit together into larger pieces and being able to envision future paths and solutions to problems.

All of the above requires a keen sense of hierarchy, to pick out the most important parts and organize them in a way everyone can understand. This is the same for copy, visual communication and buyer journeys.

I'm a Designer of UX Content, Graphics and Software Products, in roles working with teams building apps, sites, games and SaaS products, additionally helping those businesses and organizations develop better marketing content along the way.‍

It's my job to improve the interactions people have with companies and experiences of all kinds. I develop UX content, product designs, visual design, UX design, marketing design, photography and illustration, conduct research, help with strategy...all the things.

I've worked mostly in startups and SMBs, but also in large corporations, on a mix of consumer facing and B2B products, in games and entertainment, clean energy, education, business and productivity tech.

When creating content, brand elements, buyer journeys, interaction or visual designs, I advocate for customer and business goals together, using the "why" for "who" and resulting product principals as a guide.‍